It’s all about wearable technology now. If marketers aren’t on board, it’s time look into it. Midu Chandra, one of the co-founders of marketing and technology consultancy mobiDdiction, looks into what marketers need to know when delving into this space.
In recent years, wearable technology has become a hot topic in the tech industry. With its tight relationship with the Internet of Things, many insiders have designated wearables for business as the next big thing. But while the most talked-about new wearable technologies—such as theApple iWatch and Google Glass—are either not yet widely available, or are only just beginning to make their way into customers’ hands, there are many other wearable products that have already established themselves in the market.
Battery hens live pretty grim lives – but what if their lot could be improved with the use of virtual reality? Second Livestock is a project that envisions caged hens being fitted with VR goggles, microphones and movement sensors to give them the impression that they're out in the barnyard doing ... whatever it is chickens prefer to do all day. If the chickens themselves believe they're free and happy, does that mean they should get the free range stamp, even though they're cooped up?
While Sony's smartphone division hasn't exactly been on the up-and-up, the company still isn't afraid to try its luck down new roads. Sony today announced its own heads-up-display-packing wearable, known as SmartEyeglass. The headset, which is designed to pair with Android smartphones, offers a built-in camera and several sensors.
It's not unusual to find yourself talking to an uncoöperative appliance or gadget. Soon, though, it could soon be more common for those devices to actually pay attention. A startup called Wit.ai plans to make it easy for hardware makers and software developers to add custom voice controls to everything from smartphones and smart watches to Internet-connected thermostats and drones. While big companies like Apple and Google have their own voice recognition technology, smaller companies and independent developers don't have the deep pockets required to create voice software that continuously learns from mountains of data.
Your level of interest in the latest smart ring developments might just depend on how much time you spend yanking your phone out of your pocket. For those after connectivity without lifting a finger, the Mota Smart Ring is designed to ensure important updates are on hand right when you need them.
Only a handful of people attain folklore status when it comes to spotting the next big thing in Silicon Valley, but Jeremy Liew may soon be one of them.
It's a boom year for venture capital investing, and tech companies with the potential to disrupt business-as-usual are grabbing the lion's share of the money.